The privacy policy describes how we process information about you, including personal data and cookie files, the so-called cookies.

General information

1. This policy applies to the Website operating at the url address: fitdiet.nl
2. The operator of the website and the Controller of personal data is: FIT CATERING B.V., Van Heekstraat 27 H, 3125 BN Schiedam, KVK 81406754
3. The operator's contact e-mail address: order@fitdiet.nl
4. The Operator is the Controller of your personal data with regard to the data provided voluntarily on the Website.
5. The Website uses personal data for the following purposes:

• Running a newsletter,
• Conducting online chat conversations,
• Handling enquiries submitted via the form,
• Preparing, packing and shipping goods,
• Performing the ordered services,
• Presenting the offer or information.

The Website collects information about users and their behaviour in the following ways:

1. Through data entered voluntarily in forms, which are entered into the Operator's systems.
2. Through saving cookie files (so-called "cookies") on end devices.

Selected data protection methods used by the Operator

1. The places where users log in and enter personal data are protected in the transmission layer (SSL certificate). As a result, personal data and login data entered on the website are encrypted on the user's computer and can only be read on the target server.
2. Personal data stored in the database are encrypted in such a way that only the operator holding the key can read them. This protects the data in the event of the database being stolen from the server.
3. User passwords are stored in hashed form. The hashing function works one way - it is not possible to reverse its operation, which is the current modern standard for storing user passwords.
4. The Operator periodically changes its administrative passwords.
5. In order to protect the data, the Operator regularly makes backup copies.
6. An important element of data protection is the regular updating of all software used by the Operator to process personal data, which in particular means regular updates of programming components.

Hosting

The website is hosted on Vercel infrastructure. Hosting supports the website and administration panel; we do not use Vercel Web Analytics or Vercel Speed Insights.

Your rights and additional information on how the data are used:

In some situations, the Controller has the right to transfer your personal data to other recipients if this is necessary for the performance of the agreement concluded with you or for the fulfilment of the obligations incumbent on the Controller. This applies to the following groups of recipients:

• the hosting company on an entrustment basis,
• payment operators,
• authorised employees and associates who use the data in order to fulfil the purpose of the website's operation.

1. Your personal data are processed by the Controller no longer than is necessary to perform the related activities specified in separate regulations (e.g. on accounting). With regard to marketing data, the data will not be processed for longer than 3 years.
2. You have the right to request from the Controller:

• access to your personal data,
• their rectification,
• erasure,
• restriction of processing,
• and data portability.

1. You have the right to object, with regard to the processing indicated in point 3.3 c), to the processing of personal data for the purpose of pursuing the legitimate interests of the Controller, including profiling, whereby the right to object cannot be exercised if there are valid legitimate grounds for the processing which override your interests, rights and freedoms, in particular the establishment, exercise or defence of claims.
2. Providing personal data is voluntary but necessary for the operation of the Website.
3. Actions involving automated decision-making, including profiling, may be taken with regard to you for the purpose of providing services under the concluded agreement and for the purpose of direct marketing conducted by the Controller.
4. Using technology providers may involve processing data outside the European Economic Area, including in the USA. Providers describe the applicable transfer mechanisms and safeguards in their documentation, including Google’s data transfer frameworks. You can ask the Controller for information about recipients and safeguards using the contact details above.

Information in forms

1. The Website collects information provided voluntarily by the user, including personal data, if provided.
2. The Website may save information about the connection parameters (timestamp, IP address).
3. The Website may, in some cases, save information making it easier to link the data in the form with the e-mail address of the user filling in the form. In such a case, the user's e-mail address appears inside the url address of the page containing the form.
4. The data provided in the form are processed for the purpose resulting from the function of the specific form, e.g. in order to handle a service request or commercial contact, register services, etc. Each time, the context and description of the form clearly indicate what it is used for.

Administrator's logs

1. Information about users' behaviour on the website may be subject to logging. These data are used to administer the website.

Analytics and marketing

1. With your separate consent to analytics, we use Google Analytics 4 (GA4) to measure visits, traffic sources and purchases. GA4 is integrated directly into the website. The administration panel and customer account pages are excluded from this measurement.
2. GA4 receives information about pages visited, campaign sources, devices and browsers, and shopping events such as products, value, currency and transaction identifiers. Cookie identifiers are pseudonymous; this does not make the data fully anonymous. We do not send names, delivery addresses, email addresses, passwords or form contents to GA4. URL parameters are limited to campaign data; tokens and private identifiers in addresses are removed from measurement.
3. We do not enable Google Signals, automatic form measurement or user-provided data collection in GA4. See Google’s privacy policy. The property retains event data for 2 months and user data for 14 months, with the latter period reset on new activity. These limits do not apply to standard aggregated reports.
4. Google Tag Manager (GTM) manages marketing tags, including Google Ads. GTM and Meta Pixel load only with marketing consent, separately from analytics consent. Tags may process cookie identifiers and information about visits and conversions. See Google advertising and Meta’s privacy policy.

Cookies and similar technologies

• Essential: cart, login, language preferences and form security. These work independently of optional consent.
• Analytics: GA4 uses cookies including _ga and _ga_*, normally stored for up to 2 years, with possible renewal on later visits. These are enabled only after analytics consent.
• Marketing: cookies and identifiers used by enabled Google Ads and Meta tags, only after marketing consent.
• Your consent choices are stored locally in your browser. Previous marketing consent alone does not grant consent to GA4.

Choosing and withdrawing consent

You can accept or reject optional technologies in the banner. “Cookie settings”, also available in the footer, lets you enable or disable analytics and marketing separately. Refusing consent does not prevent purchases or login. Withdrawing consent stops further measurement covered by that consent; it does not affect the lawfulness of earlier processing. When you disable analytics, we remove our website’s GA4 cookies. You can also delete or block cookies in your browser settings; blocking essential cookies may limit website functionality.